Website Localization Services That Feel Native in Every Market
Our website translation service adapts the whole experience, not just the words: pages, app screens, checkout flows, store listings and SEO metadata, built to feel clear and trustworthy to every visitor in every market.
What Are Website and App Localization Services?
Website and app localization services adapt a digital product for a new language and market: page copy, interface text, visuals, formats, SEO metadata and legal content. Unlike translation alone, localization checks how each string looks and works in place. NexTranslate localizes websites, web apps, e-commerce stores and iOS and Android apps, with a professional linguist edit and QA on every release.
More Than a Translated Copy of Your Site
A visitor decides in seconds whether a site was made for them. Literal translation gets the words across, but dates in the wrong format, prices in the wrong currency, buttons that overflow and search snippets left in English all signal that the market is an afterthought.
Our website localization services treat the site as a product. We adapt copy, layout, formats and metadata together, so the localized version keeps your brand voice and still reads as if it were written locally.
Each project combines AI-assisted translation with professional linguists and a human QA pass. Where project scope allows, you get translation, proofreading and QA for the price of proofreading alone.
Timelines are agreed after we see the scope. Our standard target is 24 to 48 hours for suitable projects, and a full site or app gets its own schedule in the quote.
- Websites, web apps, iOS and Android apps
- E-commerce stores, from product pages to transactional emails
- SEO titles, meta descriptions and keywords per market
- In-context checks for layout, spacing and encoding
- Glossary and translation memory kept across releases
- One revision round within 7 days of delivery
Every Part of Your Digital Presence, Localized
Websites and Web Apps
Navigation, page copy, forms, interactive components and SEO metadata, with layouts adapted so each language reads naturally and stays on brand.
Mobile Apps (iOS and Android)
Menus, prompts, tooltips, notifications, onboarding flows, system messages and feature labels, adapted for each audience without losing clarity.
App Store Listings
Descriptions, keywords, screenshot text and promotional copy, written for how users search in each store and market.
E-Commerce Stores
Product names, descriptions, SKU labels, cart and checkout flows, customer reviews, transactional emails and support content, adapted to local buying habits.
SEO and Metadata
Titles, meta descriptions and on-page keywords researched for each language, rather than copied across from English. Technical SEO such as URL slugs and hreflang is confirmed per platform.
Multimedia Content
Video scripts, subtitles, voice-over scripts and in-app video text. Voice-over and dubbing production are scoped per project.
Legal and Policy Pages
Terms, privacy notices and cookie text, translated with care so local visitors can read what they are agreeing to.
Visuals and Formats
Images with embedded text, dates, currencies, units and address formats, flagged or adapted for each locale.
Why Localization Pays Off for Your Business
Visitors buy from sites they understand and trust. These are the outcomes a well-localized site is built to support.
Build Trust With Global Users
Content that reads clearly in a visitor's own language, with familiar formats, tells them you take their market seriously.
Better Usability
Refined layouts, formats and interface elements make each language version easy to navigate, not a squeezed copy of the original.
Wider Reach in Search
Localized metadata and keywords help each language version show up for the terms local users actually type.
Stronger Conversions
A culturally aligned experience, from product page to checkout, removes the friction that makes international visitors leave.
What Changes When a Site Goes Multilingual
A localized site is more than translated pages. This is the checklist we work through before a market goes live, so search engines and visitors both see a site built for them.
| Element | What we do |
|---|---|
| Page copy and navigation | Translated and adapted, with layout notes where text grows |
| SEO titles and meta descriptions | Rewritten per market, not copied across |
| URL slugs | Confirmed per platform |
| hreflang and language switcher | Confirmed per platform |
| App store listings | Descriptions, keywords and promotional text |
| Images with text | Flagged for redesign or localized captions |
From Source Files to a Live Market
A typical website or app localization project follows these steps. The schedule depends on word count, languages, platform and SEO scope.
Get a localization quote- 1
Scope and Plan
We review your platform, page or screen count, word count, target languages and SEO needs, then confirm the workflow, price and schedule.
- 2
Export Content
Content comes out of your CMS or codebase in its native format, such as JSON, XLIFF, PO or HTML, with screenshots or staging access for context.
- 3
Translate and Adapt
An AI draft with your glossary applied, then a professional linguist adapts copy, formats, metadata and keywords for the market.
- 4
Proofread and QA
A second check covers accuracy and terminology, then we test layouts, text expansion, encoding and display issues in context.
- 5
Launch and Keep Current
Files go back into your platform, and new pages, features and store updates are localized as you publish them.
How We Work With Developers and Product Teams
Localization should fit your stack and your release rhythm, not force a new one.
File Formats Your Developers Use
We work in the native format of your content, including JSON, XML, XLIFF, YAML, RESX, PO, HTML and Markdown, so files go back in without manual rework.
Platform Compatibility
We localize sites and apps built on the major CMS and front-end platforms. Where there is no direct integration, we use file-based workflows.
Continuous Localization
For agile or weekly releases, new content is localized as it ships, so language versions keep pace with your development cycle.
CMS, Repositories and Localization Tools
Delivery can run through your CMS, code repository or localization tool. The workflow is agreed with you before we commit.
Glossary and Translation Memory
We build and maintain your glossary and translation memory, which keeps terminology consistent and can lower the cost of future updates.
Security and Confidentiality
All linguists work under strict NDAs, and staging access and source files are handled confidentially.
Built for Teams Launching in New Markets
Our website and app localization work suits teams with a digital product that needs to win trust in more than one language.
Get a localization quote- SaaS companies taking a product and its marketing site to new regions
- E-commerce brands opening international storefronts
- Mobile app teams adding languages to a release
- Enterprises running multilingual corporate and support sites
- Fast-scaling apps targeting several markets at once
What are website localization services?
Website localization services adapt your online experience for audiences in other languages and markets. That covers text, interface elements, visuals, formats, SEO metadata and legal content, checked in context so the result works as well as it reads.
Do you offer app localization for iOS and Android?
Yes. We localize iOS and Android apps, web apps and enterprise platforms, including menus, notifications, onboarding flows and system messages. Strings are returned in the formats your build uses.
Do you localize app store listings?
Yes. We adapt store descriptions, keywords, screenshot text and promotional copy for each store and market, so the listing matches how local users search.
Which platforms and file formats do you support?
Support for WordPress, Webflow, Shopify and other platforms, including direct integrations and automated syncing, is confirmed per project before we commit. We also work with files such as JSON, XML, XLIFF, YAML, RESX, PO, HTML and Markdown. Where there is no direct integration, we use a file-based workflow.
Can NexTranslate integrate with our CMS or codebase?
Often, yes. We can work through your CMS, repository or localization tool where the integration is supported. We agree the exact workflow with your team during scoping.
Do you handle multilingual SEO?
Yes. We localize titles, meta descriptions and on-page keywords for each market. Localized URL slugs, hreflang tags and other technical SEO elements are assessed per project and confirmed based on your platform and scope.
Can you handle continuous website or product updates?
Yes. For SaaS and fast-moving teams we set up an ongoing workflow, so new pages and features are localized as they are published instead of in large, delayed batches.
How long does a 50-page website take?
It depends on total word count, number of languages, content complexity, SEO work and your platform. Our standard target is 24 to 48 hours for suitable projects, but a 50-page site gets a project-specific assessment, with a tailored quote and schedule after scope review.
Do you test the localized site before launch?
Yes. We check layouts, spacing, text expansion, encoding and display issues in context before deployment, and flag anything your developers need to adjust.
Do you manage glossaries and translation memory?
Yes. We build and maintain both for your account, which keeps terminology consistent across pages and releases and can reduce the cost of future work.
Is our content kept secure?
Yes. All linguists are bound by strict NDAs, and your files and staging access are handled confidentially. Any additional security requirements are assessed per project.
Who benefits most from website and app localization?
SaaS companies, e-commerce brands, enterprises and fast-scaling apps that are entering several markets. If your site or app drives revenue or sign-ups abroad, localization is usually worth prioritizing for trust and usability.
Often Combined With
Software UI Translation
Interface strings for your web and mobile apps, with variables kept intact.
View serviceContent and Marketing Transcreation
Campaign pages and slogans that need a creative rewrite, not a translation.
View serviceMultilingual Content Management
Keep every language version current as you publish new content.
View service